Enjoy the professional first-class service experience

Inheritance, optimization and improvement

   Yu Fei Yu – Fully standardized process, consistently great taste

   Yu Fei Yu is in cooperation with a premier   German Catering Equipment Manufacturer.  We have invested heavily to tailor made a    standardized set of fish roasting equipment,  ensuring consistent great taste regardless of  time and space.

   Great water produces great fish – Fish for   Yu Fei Yu restaurants were from Anhui Dabie mountain reservoir. They are naturally green  and pollution free. Fish selection and transportation were also standardized to ensure    freshness and consistency. Great taste comes from great ingredients.

   Our great tasting and unique seasonings  were developed in house by our R& D team.    We have the immensely popular Shanghai    Thai Red Curry Flavor, Green Lemon Spicy and Sour Flavor, and Jeju Island Kimchi Flavor. All  the  flavors are bursting with popularity!


  Stone Pot Baked Seafood – Yu Fei Yu Original

   Stone Pot Baking - Hundreds of experiments were done before the creation of our uique subversive cooking method.

   A stone pot was baked at 220 degrees Celsius until red hot, then layers of shellfish with different qualities were added. The stone pot is then sealed to let the high temperature environment inside the stone pot to work wonders - instantly forces the essence of the shellfish from deep inside to come out. The thermal cycling process then allows the fresh juice to circulate within the pot until the seafood is cooked to perfection, retaining the delicious original flavors of the seafood. The cycling process also stimulates the seafood to release flavors from the deepest part, resulting in a "pure fresh" stunning effect.

   To produce the "Stone Pot of pure fresh baked seafood”, high quality fresh seafood must be used. We use only pure Dalian seafood. The maritime spaces of Dalian are located in high latitude, has very pure water, and low temperature. Seafood grown in the cold water of Dalian has a very delicate taste and rich flavor not found elsewhere. Unless one uses these great ingredients, there’s no "Yu Fei Yu Stone Pot Baked Seafood."

   Grilled Skewer

   Skewers are Yu Fei Yu’s extremely popular star products. It came into fruition after two years of careful and intensive R&D. The advanced equipment custom made for Yu Fei Yu from contract manufacturers has a natural circulation system of heat conduction in the heating process that ensures the skewers receive constant and uniform heating. The process, in the shortest time, locks in the authentic and nutritional value of the food ingredient, while at the same time stimulates freshness and taste quality. This process also avoids the pollution that comes with the traditional open approach method to the barbecue food, resulting in cleaner and safer skewers. Yu Fei Yu’s unique method has the magic power to conquer the tongue! 

Yu Fei Yu, Founder and Brand Introduction

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Brand name: Yu Fei Yu

Company name: Shanghai Water Fish Catering Management Co., Ltd.

Headquarters location: Shanghai

Founding date: 2013

Brand slogan: Love, Together!

Founder: Liu Feng

Brand introduction

"Chuang Tzu - Autumn Water" "You are not fish, how do you know the happiness of fish".

Yu Fei Yu Products- Seafood and Shanghai Stone Pot, with its unique crispy juice burst fish, Stone Pot Baked Seafood, Hanging Cylinder Perfect Skewers  

Theme – New Generation Marine Fish Style Theme Restaurant.

Yu Fei Yu was founded in 2014. As of November 2017, Yu Fei Yu has locations in Shanghai, Shenzhen, Suzhou, Wuxi and other large cities. We have hosted numerous celebrities in our various chain restaurants, including Capital Today President Xu Xin, actor Michelle Ye, Japanese Iron Chef Chen Jianyi, delicacy writer Shen Hongfei as well as various other public figures and famous people from the catering sector totaling more than 300. We are the leading brands in our category.

Development History

May 8, 2014 - First Yu Fei Yu restaurant opened in Hongkou Dragon Dream Shopping center in Shanghai, served 1200 people on the first day, became an instant success story.

October 30, 2014 - Second Yu Fei Yu restaurant opened in Xujiahui, Shanghai, attracted so many diners that some waited 6 hours before being seated.


December 23, 2014 – Third Yu Fei Yu opened in Kintetsu City Square Shop, Shanghai, received peak traffic of 1500 diners, praised as "myth by peers".

May 9, 2015 – Yu Fei Yu opened shop in the Crystal Curtain Shopping Center.

August 6, 2015 – Yu Fei Yu opened shop in Gu Village Park Shopping Center.

August 8, 2015 – Yu Fei Yu opened in Changtai Plaza Shopping Center.

December 24, 2015 – Yu Fei Yu opened in Hyupshin Star Plaza Shopping Center.

February 2, 2016 – Yu Fei Yu opened in Zhengda Plaza Shopping Center.

April 18, 2016 – Yu Fei Yu opened in Hopson Shopping Center.

April 26, 2016 – Yu Fei Yu opened in Pu Jian Paris Spring Shopping Center.

October 30, 2016 – Yu Fei Yu opened in Qibao Wanke Shopping Center.

August 20, 2017 – Yu Fei Yu Flagship opened in Zhongshan Park Dragon Dream Shopping Center.

October 28, 2017 – Yu Fei Yu opened in Uni-Center Shopping Plaza in Shenzhen.

November 11, 2017- Yu Fei Yu opened in Suzhou Central Shopping Center

December 15, 2017 – Coming soon to Yaohan Shopping Center, Wuxi

Brand Awards & Honors

O

ctober 10, 2014 - Jintang Award for best restaurant design award.


December 3, 2014 - Shanghai petty food TOP50 restaurant.


December 9, 2014 - Shanghai "Waugh pictorial" twice the best restaurant on the list.


December 24, 2014 - The Bund pictorial in recommended Shanghai popular restaurant.


December, 2014 – Received cumulative fifty thousand perfect 5 point reviews on dianping.com


2014 – Yu Fei Yu won the "China Restaurant best Popularity Award" on the Chinese Restaurant Supply Chain Summit.


2014 - Won the Olive Restaurant Comments "the best restaurant" Award


2014 – Won “Delicious Doesn’t Need to Wait”  Shanghai 10 popular queuing Restaurant


January 12, 2015 – Ha Ha Children's Channel "Home for Dinner" column recommended Restaurant


January 16, 2015 - Shanghai "Delicious Not Wait" TOP20 one of the most popular restaurants


March 5, 2015 – Recommended by the famous luxury magazine "Outlook"


April 12, 2015 – Yu Fei Yu won the Shanghai food new media "petty food" TOP100 awards ceremony as the most popular seafood comprehensive experience shop award.


April 24, 2015 - "Shanghai" the most popular delicacy petty fish restaurant TOP7 restaurant on the list


November 23, 2015 - Won the prize for "Chinese food restaurant", looking for China's healthy and delicious restaurant 2015 Chinese restaurant Award


January 15, 2016 - the famous food magazine "olive restaurant" column recommended restaurants


March 22, 2016 - "Chugaluging mmommy" University in seventh, announced Yu Fei Yu from the brand to create the story behind the food marketing


April 12, 2016 -Yu Fei Yu awarded "Olive" feast China best Ocean Theme Restaurant brand.


May 14, 2016 - Liu Feng attended the "Shanghai Raiders" as treasurer.


June 4, 2016 - China Merchants Bank's "small recruit gourmet experience group" came to Yu Fei Yu tasting.


June 16, 2016 - the new media platform "Two More" exclusive interview with Yu Fei Yu founder Liu Feng


July 1, 2016 – Yu Fei Yu founder Liu Feng shared story with "Oriental Cuisine"


July 15, 2016 – Yu Fei Yu received TOP50 the ultimate fashion Restaurant Awards List China Hui Restaurant


July 16, 2016 - Liu Feng and Alipay, will share the "big data era third party service".


July 28, 2016 - the second session of the China Cuisine Association, "new thinking and new mode of catering" inspection group to investigate Yu Fei Yu


September 13, 2016 - Liu Feng was invited to participate in the European Heart meal workshop, sharing "subversive thinking creative future catering"


September 21, 2016 – Yu Fei Yu selected a Merchants Bank "welcome millions, dream sailing" high-quality cooperative merchants


November 16, 2016 – Yu Fei Yu has 7 managers awarded Alipay reputation first good manager selection


November 25, 2016 – Liu Feng invited to share with Shanghai Jiaotong University "chain catering capital

operation"


November 27, 2016 - Liu Feng was invited to share "Mommy gurgle and chain management of innovative thinking"

November 27, 2016, China Merchants Bank credit card first popular gourmet King selection activities, Yu Fei Yu won the first place


December 1, 2016 Yu Fei Yu featured in Nestle "beautiful fresh, delicious cooking contest, a front" of "Shanghai" looking for Mr. beautiful "first, the national gold medal finals.


December 12, 2016 - Alipay reputation double 12 awards, fish won the 2016 "most creative marketing award".


January 10, 2017- Liu Feng was invited to participate in China Merchants Bank Credit Card Center 2017 food chain brand BOSS classroom, share the "catering innovation model"".


January 18, 2017 - Kintetsu city square for the feast won the outstanding business award kintetsu.


February 27, 2017 – Yu Fei Yu strategic partner Alipay reputation excellent cooperative businesses the first domestic catering enterprises CCTV interview, Liu Feng was asked to share.


March 20, 2017, "olive restaurant selection" award ceremony, Yu Fei Yu won the annual readers preferred restaurant.


April 21, 2017 - Liu Feng, a chain of Chinese enterprises in Shanghai Jiao Tong University, was awarded the qualification of the researcher of the Institute of food and beverage, and delivered a speech on how to strengthen interaction with consumers in the new retail.


April 26, 2017 - the 2016-2017 annual Shanghai Chain Brand Awards ceremony! Yu Fei Yu won "the most popular restaurant chain brand award" "popular Chinese food chain brand award".


June 7, 2017 - Chen Chi big data boutique salon third station, Yu Fei Yu Liu Feng lecture.


June 19, 2017 - Shanghai Jiao Tong University chain of China Hangzhou Railway Station, chain enterprise brand strategy and Marketing Summit Forum, round table storm Liu Feng was invited to attend


June 27, 2017 - the first financial business data center jointly issued a "2017 national food and beverage consumption big data report" forum, Liu Feng was invited to share.


June 27, 2017 - the third "catering industry innovation and entrepreneurship Summit Forum" NanJing Railway Station, Liu Feng invited to lecture.


July 17, 2017- Liu Feng, the first financial "brainstorming", was invited to attend.


July 27, 2017- the fourth "restaurant industry innovation and innovation catering storm" ShangHai Railway Station, Liu Feng was invited to share.


August 10, 2017 - the Shanghai Jiao Tong University Catering Industry Summit Forum, Liu Feng presided over the Yu Fei Yu flagship yacht disc starting ceremony of Jiaotong university.


August 11, 2017, star Yao food industry 2017 China catering annual influence brand selection forum, Liu Feng was invited to attend.


August 17, 2017 - word of mouth catering industry, the new retail model will be held, Liu Feng keynote, chain management innovation catering.

August 30, 2017 - Unilever restaurant planning, exclusive interview with Liu Feng.


September 17, 2017 -  "yanxishe" Xingzhi Liu Feng special share.


September 22, 2017, Ma Yi "new change" chain of ShenZhen Railway Station, Burghardt teacher distinguished Liu Feng chain University Distinguished advisor, and invited speaker.

REAL SHOP
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Yu Fei Yu opened shop inHongkou Dragon Dream Shopping Center.

   May 8, 2014

REAL SHOP
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-Yu Fei Yu opened shopinXujiahuiShopping Center

   October 30, 2014
REAL SHOP
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Yu Fei Yu opened shop in

Kintetsu City Square

Shopping Center.

   December 23, 2014

REAL SHOP
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Yu Fei Yu opened shop in the Crystal Curtain Shopping Center.

May 9, 2015

REAL SHOP
——

Yu Fei Yu opened in Changtai Plaza Shopping Center.


August 8, 2015

REAL SHOP
——



August 6, 2015 – Yu Fei Yu opened shop in Gu Village Park Shopping Center.



REAL SHOP
——




December 24, 2015 – Yu Fei Yu opened in Hyupshin Star Plaza Shopping Center.

REAL SHOP
——

February 2, 2016 – Yu Fei Yu opened in Zhengda Plaza Shopping Center.

REAL SHOP
——
August 20, 2017 – Yu Fei Yu Flagship opened in Zhongshan Park Dragon Dream Shopping Center.
Our philosophy
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Fish non fish brand interpretation "love together", with sincere, love, sincere, interpretation of the best taste of ingredients. With "friendship", "love", "affection", the interpretation of service tenet "love together."!"

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yufeiyu love, together